Procter & Gamble will sponsor 2010 Winter Olympics

CINCINNATI — Procter & Gamble Company is set to pay $10 million as a U.S. Olympic Committee sponsor of the 2010 Winter Olympics in Vancouver in February 2010, according to Forbes.
Procter & Gamble, which sponsored the U.S. gymnastics team in the 2008 Summer Olympics in Beijing, is increasingly becoming a major player in sports sponsorships, the story stated.
According to the story, Procter & Gamble's deal with the U.S. Olympic Committee comes just a month after the company signed a $10 million sponsorship deal with the National Football League (NFL).
Procter & Gamble plans to use the Olympic rings to promote 17 of its brands and will start a packaging and an advertising campaign in January 2010, the story noted.
Kirk Perry, Procter & Gamble's vice president for North America, said: "We expect women to be heavily watching female athletes."
While not yet official, promotions with Olympic athletes will include female athletes from sports such as figure skating and downhill skiing, the story added.
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