Wednesday, January 13, 2010

Swiffer becomes the official cleaner of the Children's Museum of Indianapolis

CINCINNATI — The Procter & Gamble Company's Swiffer brand recently became the official cleaner of the world's largest children's museum, according to a press release.

Swiffer products will now be used throughout the 479,000-square-foot Children's Museum of Indianapolis to trap and lock dust and dirt in every exhibit it houses, the release stated.

As the official cleaner, Swiffer Dusters will be tasked to clean the museum's 43-foot-tall Fireworks of Glass exhibit, the release noted.

Jeff Patchen, president and chief executive officer (CEO) of the Children's Museum of Indianapolis, said: "Dale Chihuly's artwork (Fireworks of Glass) is one of the centerpieces of our museum, and the preferred dusting solution to help keep it clean and dust-free is Swiffer. After seeing how well it works on such a delicate piece of art as Chihuly's piece, we wanted to deepen our partnership with Swiffer to help keep our exhibits clean and dust-free for our young visitors to enjoy."

Swiffer Dusters use thousands of fluffy fibers that gently change shape to fit anywhere to trap and lock dust and dirt better than traditional feather dusters, the release added.

Click here to read the complete release.

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