West Coast Chill to Launch the World's First Self-Chilling Beverage

IRVINE, Calif. - Joseph Company International will launch theWorld's FIRST Self-Chilling Beverage Can through licensing under the brand name "West Coast Chill." The Ice Age Is Over and the consumer will now enjoy a West Coast Chill without the use of ice or refrigeration. West Coast Chill Pure Energy Drink is based on natural ingredients and contains no sugar, no caffeine, and no artificial colors or flavors. This beverage features the EPA Stratospheric Award winning Microcool® technology, developed, patented, and licensed by Joseph Company International, which is eco-friendly using CO2 reclaimed from the atmosphere, and activated carbon ascertained from a renewable vegetable source. An activation button on the can allows the beverage to drop 30 degrees within minutes. The Chill Can does not require any energy and eliminates the need for any refrigeration as it CHILLS ON DEMAND ™ ANYTIME ANYWHERE. "The Chill Can will revolutionize the beverage industry, and the way the consumer perceives a cold drink," according to Joseph Company International CEO, Mitchell J. Joseph. Part of West Coast Chill, Inc.'s "Greening Efforts" will include recycle bins specially made to RECAPTURE the cans for REUSE in an effort to reduce their carbon foot print. West Coast Chill Pure Energy Drink is scheduled to launch the end of the first quarter of 2012. It will be available initially in certain selected convenience stores in Southern California and Las Vegas. West Coast Chill, Inc. is licensed under the authority of Joseph Company International. For more information on West Coast Chill visit the website at: http://www.westcoastchill.com

Melvin Wylie