Mrs. Green's World Radio Show Moves to the Internet

[caption id="attachment_1314" align="alignright" width="230" caption="mrsgreensworld.com"][/caption] TUCSON, Ariz., June 15, 2011 - After more than three years on Tucson's 790-AM KNST, Gina Murphy-Darling, host of the environmental talk show "Mrs. Green's World" (http://www.mrsgreensworld.com), is moving her show online, creating Mrs. Green's World Radio Network and adding it to her multimedia company. The show's live online stream will premiere July 2, 2011 and will air every Saturday from noon to 1:00 p.m. The "Mrs. Green's World" talk radio show engages listeners in the movement toward global sustainability. "We challenge people to think, but we don't tell them what to think," said Murphy-Darling. Listeners are invited to call 1-855-MWG-TALK with their questions and comments. In addition to exploring topics such as eco-fashion and organic landscaping, she has interviewed representatives from organizations such as Microsoft and Defenders of Wildlife as well as owners of vineyards engaged in sustainable practices. Of her move to an Internet-only format, Murphy-Darling explained, "Our review of current data shows a significant increase in the movement of listeners from traditional terrestrial radio to online radio, particularly to Internet-only streams. We are going where our fans and followers are, and that's online." Listeners will be able to access the show from their computers, iPads and any cellular phone with Internet connectivity. Podcasts of the shows will be available to download from iTunes. The focus on digital media formats will enable the Mrs. Green's World Radio Network to easily expand the current talk radio show beyond state and even national boundaries, as well as to work with sponsors to develop new shows for specific audiences. Murphy-Darling points out that she is not the only one taking advantage of the growing popularity of Internet radio. "We're even seeing national personality Glenn Beck getting ahead of the curve regarding this trend and creating his own Internet network," she said. Murphy-Darling's talk show began broadcasting in January 2008. Local recognition of her environmental advocacy has resulted in her being the spokesperson for a series of green living tips sponsored by Tucson Electric Power on KOLD-TV. Additionally, readers of TheDailyGreen.com, a website owned by Hearst Magazines, voted Murphy-Darling the 2011 People's Choice winner of its Local Hero award, selecting her from 25 nominees. The only other People's Choice awardees were Jane Goodall as a Lifetime Achievement winner and Leonardo DiCaprio, who was voted Greenest Celebrity. Guests lined up for the show include international sustainability trendsetters from New Belgium Brewing and Aveda. Listeners can also browse the website's archives to listen to prior shows with guests such as Ed Begley, Jr. and Seeds of Deception author Jeffrey Smith. In addition to the radio talk show, Mrs. Green's World includes a blog, an e-newsletter, a Facebook page, Twitter account, and a Mrs. Green's World Channel on YouTube. Mrs. Green also can be heard providing green tips on 92.9 The Mountain.

Melvin Wylie